While the original purpose of NLP was therapeutic, training courses have been designed to help people in all areas of their lives, including business communication, management training, sales, sports, and interpersonal influence. The fundamental principles and techniques allow individuals to be successful in whatever it is they want to do.

When an individual enrolls in a NLP course in business, for example, they learn tools and techniques that are designed to help them stay ahead of the competition. Their motto is simple–set your outcome, take action, notice the results and use the feedback to change your behavior. The core of the philosophy focuses on feedback rather than failure. This entails keeping track of your results and going forward until you reach your goal. NLP training in sales, for example, teaches individuals how to create rapport quickly, which is a valuable technique in sales. Other techniques and tools are designed to help the sales person detect the needs of the buyer and figure out their buying strategies.